Colaiste Dhulaigh Marketing & PR

Course Aim

This programme focuses on the promotional aspects of running a business. Learners will gain an understanding of how to attract, retain and build a customer base. There is a balance between academic and practical skills which all help those studying on this course to improve their abilities in making and managing strategic publicity.

Course Content

Marketing Practices
Public Relations
Behavioural Studies
Statistics
Communications
Work Experience
Advertising
Digital Marketing
Spreadsheet Methods

Requirements

• Leaving Certificate
• Candidates with a relevant full QQI Level 4 certificate (or above)
• Mature students, and those without a formal education, are welcome to apply.
• All applicants whose first language is not English will be tested prior to acceptance.