Kerry ETB – Radio Broadcasting – Level 3 C&G

Radio Broadcasting

City & Guilds Level 3 Diploma in Media Techniques (Radio Studio Production)


52 weeks (Starts October)

Course Aims

This comprehensive course offers participants the opportunity to gain the key practical skills and experience needed to work in the radio and wider media sector. It’s the only full-time radio course in Ireland to have won 4 PPI National Radio awards. Participants will receive a comprehensive grounding in: media background studies, researching and recording information, radio journalism techniques, radio studio production, commercial radio production and radio station operations. They will learn how to research, plan and pitch programme ideas for particular target audiences and bring those ideas to fruition. The learning outcomes are firmly focused on enabling participants to secure sustainable employment in the radio broadcast sector.


  • Induction – the planned outcomes and conditions attached to attendance on the course; good safety, health and hygiene practices; the basic principles involved in environmental issues; and the meaning of equal opportunities.
  • Media Industry Organisation, Regulation and Practice*
    investigate the organisation, regulation and working practices within the media sector in order to gain an understanding of their modus operandi, main legal constraints, professional practices and health and safety practices.
  • Researching, Recording and Presenting Information* – use a variety of research methods to gather information from primary and secondary sources and present the information using suitable formats.
  • Radio Journalism Techniques* – plan, research, organise and produce news bulletins, packages and journalistic items for radio.
  • Radio Studio Production
    * – produce radio items using appropriate equipment and standard procedures. Display a broad understanding of how the media industry operates, with particular reference to radio broadcasting roles, radio production roles, how to pitch ideas and how to apply for various broadcasting funding schemes.


  • Commercial Radio Production*
    plan, record, edit and produce a variety of commercial radio items; research, devise and agree a design brief for a radio item; and draft a production budget and produce the documentation to accompany an item.
    • Freelance Employment Techniques* – research the job roles and freelance opportunities available locally and nationally, gain an understanding of what personal and business skills are required to be a successful freelance media professional, and create personal business strategies to gain freelance employment.
    • Understanding Broadcast Audiences* – describe the major role that audiences play in determining the scheduling of programmes in various media, carry out research into audience classifications, and research data bodies in order to gain an insight into the scheduling of programmes.
    • Career planning and job seeking skills – plan and achieve realistic employment and career goals.
    • In Company – work independently, while under general supervision, in an organisation or specific vocational context related to radio broadcasting and carry out vocationally related radio broadcasting tasks over a period of time.


  • Reached the statutory school leaving age.
  • Leaving Certificate standard of education or equivalent.
  • A proven aptitude and interest in written and spoken English.
  • Knowledge and interest in media, radio, news, current affairs, music, etc.
  • Ability to work effectively within a team.
  • Aptitude for and an interest in the science of sound and audio technology.
  • An appreciation of the demands and work patterns of a busy radio station newsroom and programme production unit.
  • A clear speaking voice is desirable.
  • Previous experience in the media industries is an advantage but not essential.
  • Competence in Irish or another European language is desirable.