Blackrock FEI – Marketing and Digital Media

Programme
Blackrock FEI - Marketing and Digital Media

Award
QQI Code 5M2069 Fetac (Level 5)

Location
Blackrock FEI

Duration
1 Year

Course Aims


  • Understand and apply the fundamentals of marketing.
  • Understand the principles and concepts underpinning buyer behaviour.
  • Design websites to represent an organisation or market a product.
  • Develop social media marketing and viral video campaigns.
  • Develop, create and run an on-line advertising campaign.

Modules


  • CORE ELEMENTS
  • Marketing Practice
  • ¬†Advertising
  • Digital Marketing
  • Web Authoring
  • Behavioural Studies
  • ¬†Statistics
  • Entrepreneurial Skills
  • Work Experience

Requirements


  • Leaving Certificate/LCA

Applicants should have achieved five passes at ordinary level. LCA applicants should submit details of credits awarded.

  • Others including Mature Students

Applicants without these entry requirements are welcome and will be assessed individually.